You don’t need to travel the miles to Minnesota to show off a Florida beachfront property to a client. Invite interested buyers to web conferencing and present the houses for sale. They’ll come running to see the houses in no time. That’s real estate business as usual but with a new twist.

Selling Houses Fast and Easy

A lot of horror stories are circulating that houses are hard to sell. On the contrary, people still need houses, whatever the doomsayers are saying. If you think like a pessimist, you’re done in. In real estate, you have to be tough to ride the hard times. Fortunately for you, you can cut on travel expenses, thanks to web conferencing.

Holidays or not, you can have a virtual meeting with prospective buyers interested to own a piece of Florida. You don’t have to make expensive long distance calls or spend for a round-trip ticket. The convenience offered by web conferencing is every busy businessman’s dream.

How can you sell the houses? During the virtual conference, you can show off the different properties and provide complete data to go with it. Since your presentation is done in real time, you can expect a lot of questions and respond to these immediately. One way to catch customer’s interest is to make a good presentation and answer questions real fast. On many occasions, a positive decision for your business can be made right there during the conference.

Why and When Do You Need To Go Virtual?

If you think that web conferencing is a lot of bull, then better weigh the pros and cons. You’ll know you need this technology in your real estate business when:

1. Your people are scattered all over the state busy selling property.
2. Your customers come from diverse locales.
3. You have no time to be setting up conferences.
4. You need more cash inflow than outflow.

During the meeting, you can discuss and exchange ideas and show off PowerPoint presentations in real time. Imagine how this can slash your travel expenditures. Your real estate agents won’t be rushing to and fro from West Palm Beach to Lauderdale. They can be anywhere in the state and still be available for a scheduled meeting without having to spend hours at the airport and in an airplane.

You can inform your customers that they don’t need to be inconvenienced and rush to inspect the site before they can discuss the deal. Show them the beautiful properties and they’ll come running to make sure you won’t change your mind and show off the single family home or condo to somebody else.

If you have no time to be setting up the meeting, call the web conferencing service to do all the groundwork. You can get a monthly subscription for the service or pay-as-you-meet. Compared to shouldering the travel expenses of three of your people, costs for virtual conferencing are peanuts. You can use the money instead for staff bonuses and advertising campaigns.

Get Updated Not Outdated

To stay alive in your business, you’ve got to have the means to reach out to more clients faster before competition muscles in. Investing in web conferencing is a smart move. If you are always in hurry, then everybody else is. Why waste your time and theirs if you’ve got web conferencing working for you? You need to sell your houses real fast, don’t you?

• About Nahshon Mediros