Chances are good you’ve either participated in, or been involved in web conferencing that utilized technology from Citrix Online. Since its founding in 1989, Citrix Systems has climbed to become one of the global leaders in technology that includes web conferencing, and was recently named the second-ranked revenue holder in the worldwide industry for web conferencing.

Though it’s not the total package of what Citrix can offer, what’s especially interesting is the growth of Citrix Online’s presence across business sectors. Whether you are operating a small, medium or large-sized organization, Citrix Online likely has web conferencing software you can use to expand your training capacity and reduce travel costs. Industry experts, like Frost & Sullivan analysts, say its Citrix’s ability to offer flexible products, including toll-free audio tools for web conferencing that have made the company an industry leader.

As a customer, you will want to decide for yourself if Citrix Online can meet your web conferencing needs– but it’s likely you’re already aware of Citrix Online’s most well-known products, part of the GoTo suite:  GotoWebinar, GoToMeeting, and GoToTraining. However, you may not know that the company has also expanded its virtualization capacities, and can offer you cloud computing services and networking capabilities that completely remove the walls from the typical “office” environment.

To consider what has helped Citrix Online in its climb to the top, turn your attention to the basic strengths of a web conferencing provider – ease of use, affordability, and reliability. Citrix Online began providing services at a time when web conferencing was likely to be cumbersome (and somewhat shaky) as far as technology, and deemed to lack the power of face-to-face meetings.

As web conferencing technology evolved during the past decade, organizations like Citrix Online began making the concept of a virtual worksite a true reality for you and thousands of other business owners. Using a simple PC and Internet connection, you can engage in spur of the moment web conferencing to address new information about a prospective client. You can also have state-of-the-art audio at no additional cost from Citrix Online – eliminating what may have been a gripe for you about web conferencing tools of the past.

At the same time Citrix Online was enhancing its offerings for helping you reach your business goals more efficiently, Web conferencing secured its footing in the SaaS world (Software as a Service). In fact, during the next few years, experts predict that the use of web conferencing with a SaaS focus could exceed $4 billion and see an annual growth percentage of nearly 20 percent.

Thousands of Citrix Online users are already praising the system’s web conferencing technology for getting more done in less time, and the company has received the rank of “top overall user experience” for two years running in the web conferencing space.

If you’re not already utilizing the benefits of web conferencing software– like better customer relationships, innovative training and stronger relationships with your team from across the nation, or the globe – it’s definitely time to get on board.