Citied as the top vendor in the worldwide web conferencing market by Frost & Sullivan, Citrix’s GoToMeeting and GoToWebinar, are growing their market share at a rapid pace. They are the number two provider of web conferencing solutions in the market today. Their growth is attributed to the easy to use innovative solutions they offer at a low cost. Further, the addition of new services like
GoToTraining which provides organizations with easy online training tools, enhances Citrix’s brand value in the market.

Over the last few years, the web conferencing market has a seen a lot of players, but GoToMeeting
and GoToWebinar are more popular among users than the other brands. One of the reasons being that
both mac and PC users can use these products and can host, attend and conduct online events with ease.
All it requires is a computer with an Internet connection. Also, another important reason is the huge
demand from companies to cut travel costs, store and access data on the go and improve productivity.
These have definitely contributed to Citrix’s expansion.

Commenting on the growth of the Citrix’s revenue share, Roopam Jain, principal analyst with Frost
& Sullivan’s North America Information & Communications Technologies Practice said, “ Citrix
Online has been growing at a rapid pace over the last several years. We believe it is positioned well for
continued growth and penetration, especially within the SMB sector”.

The main selling point of the Citrix’s products has been their easy to use feature. Breett Caine, general
manager of Citrix Online said, “ We were pleased to learn that we were the only major provider that
grew market share in 2009. This tangible validation of our leadership in web conferencing derives from
our vision of combining just the right features with ease of use and affordability. We’ll continue to lead
in this space as we innovate with new products and capabilities that help our customers succeed”.

With the global web conferencing SaaS market growing with new vendors emerging everyday, it will
be interesting to see if Citrix is able to hold onto their market share.