Enterprises and Service Providers can now leverage a powerful general purpose media server with a flexible high-level API, and a unique Service Creation Environment, to easily generate services with ubiquitous connectivity.

Tel Aviv (July 28, 2008) –

RADVISION® Ltd. (Nasdaq: RVSN), a leading provider of video network infrastructure and developer tools for unified visual communications over IP, 3G, and emerging next-generation networks, today announced the worldwide availability of its SCOPIA IVP 3.0 media processing server.
SCOPIA IVP 3.0 offers an unparalleled-in-market combination of:

* Powerful media processing;
* Ease of service creation and customization;
* Ubiquitous service connectivity;
* Unique web app / content to 3G mobile rendering; and
* High scalability

The SCOPIA Interactive Video Platform (IVP) is designed to play a critical and vital role in the way service providers, enterprises and developers create and reliably deploy interactive video services for seamless integration with existing networks.

“SCOPIA IVP is a smart delivery platform that determines the individual capabilities of end-user devices and seamlessly delivers top video quality for each user based on the capabilities of their end point or network connectivity, supporting 3G handsets, IP Phones, desktop soft clients, video room systems and more, including seamless traversal of FW / NAT between user’s endpoint and IVP,” said Zeev Bikowsky, General Manager of RADVISION’s Networking Business Unit.

Featuring advanced and powerful processing capabilities, SCOPIA IVP allows enterprises and service providers to combine interactive live and stored content on one screen; personalize video services; enable “Context-Aware” services; and build social and community video applications for entertainment or for business.

SCOPIA IVP’s open, rich and flexible API enables the creation of any video application by leveraging easy to use, powerful DSP-based media processing building blocks.

Starting from a range of simple off-the-shelf applications, such as Video IVRs to the most demanding multiparty/full featured solutions requiring transcoding and advanced media processing functionalities, SCOPIA IVP enables enterprises and service providers to constantly extend their applications as their business grows.

Rapid Application development
To enable this, a powerful Service Creation Environment (SCE) – offered by RADVISION and its partners – allows developers to rapidly create video applications using standard environments such as Java, HTML and even graphical “drag & drop” tools, as easily as if they were developing for the Web.
This includes a unique solution for seamless rendering applications and content developed for the web, on any mobile 3G-enabled handset accessible by making a regular 3G phone call.

Developer Community
To further build on the strengths of its media server, an active community of partners and developers is working together with RADVISION to offer a variety of new and compelling video applications built on top of the SCOPIA IVP platform. This community supports tailored development of applications to meet the unique needs of a wide range of companies.

About RADVISION

RADVISION (Nasdaq: RVSN) is the industry’s leading provider of market-proven products and technologies for unified visual communications over IP, 3G and IMS networks. With its complete set of standards-based video networking infrastructure and developer toolkits for voice, video, data and wireless communications, RADVISION is driving the unified communications evolution by combining the power of video, voice, data and wireless – for high definition video conferencing systems, innovative converged mobile services, and highly scalable video-enabled desktop platforms on IP, 3G and emerging next-generation IMS networks. To gain additional insights into our products, technology and opinions, visit blog.radvision.com. For more information about RADVISION, visit www.radvision.com.

This press release contains forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the industry, changes in demand for products, the timing and amount or cancellation of orders and other risks detailed from time to time in RADVISION’s filings with the Securities Exchange Commission, including RADVISION’s Form 20-F Annual Report. These documents contain and identify other important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements. Stockholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. We undertake no obligation to update publicly or revise any forward-looking statement.

Source: RADVISION