Solution offers developers a fast and cost-effective path to embed high definition video communications

TEL AVIV (March 25, 2009) –

Texas Instruments Incorporated (TI), and RADVISION® Ltd. (Nasdaq: RVSN), a leading provider of video network infrastructure and developer tools for unified visual communications over Internet Protocol (IP) networks, 3G and emerging next-generation IP Multimedia Subsystem (IMS) networks, today announced their commitment to high-definition video communications. This effort and the resulting solution enable developers to build high end, high-definition interactive video terminals at a cost that is considerably lower than that of today’s solutions.

The RADVISION and TI solution is suitable for the development of video communications enabled devices for both consumer electronics and enterprise markets. These devices include products such as television sets, projectors, video phones, enterprise room systems, set-top boxes, LCD monitors, surveillance products, netbooks and digital photo frames.

This solution is comprised of TI’s video communications demo board, a design incorporating TI’s TMS320DM6467 and TMS320DM6437 digital media processors based on DaVinci(TM) technology and RADVISION’s BEEHD, a High Definition interactive video engine for developers.
TI’s DM6467 allows simultaneous video encoding and decoding at 720p resolution and up to 30 frames per second. It is designed to support high-definition video communication solutions at a low bill of materials (BOM) cost.

“This effort presents a unique opportunity to bring high quality and cost effective interactive video to the market, thus easily making any device a videoconferencing device,” said Adi Paz, Vice President Products and Business Development for RADVISION Technology Business Unit. “TI’s DM6467 digital media processor is a cost effective solution and has enabled us to provide a high quality video conferencing terminal engine to customers.”

RADVISION’s BEEHD is a revolutionary and unique software platform that handles all video telephony requirements: from signaling and call control to media components. With media quality and user experience in mind, BEEHD incorporates special mechanisms to reduce latency, improve video quality over internet connections, and makes it easy to install and manage.

“RADVISION was the right choice when we decided to bring a high-end and complete interactive video solution to our customers,” said J.B. Fowler, Video Communications Business Manager, Texas Instruments. “RADVISION’s unique experience and vast knowledge in both video coding and VoIP technologies enables us to provide a high quality solution that is unparalleled in the market.”

RADVISION is developing the entire video engine for TI’s digital media processors. This includes specialized mechanisms built into the codecs and the media system for improving media quality and developing a reference application for OEMs. This enables rapid development and short time-to-market, while maintaining high flexibility and extensibility. The solution incorporates all required components leaving only minimal mandatory effort, such as GUI design and integration, for OEMs.

About RADVISION

RADVISION (Nasdaq: RVSN) is the industry’s leading provider of market-proven products and technologies for unified visual communications over IP, 3G and IMS networks. With its complete set of standards-based video networking infrastructure and developer toolkits for voice, video, data and wireless communications, RADVISION is driving the unified communications evolution by combining the power of video, voice, data and wireless – for high definition video conferencing systems, innovative converged mobile services, and highly scalable video-enabled desktop platforms on IP, 3G and emerging next-generation IMS networks. To gain additional insights into our products, technology and opinions, visit blog.radvision.com. For more information about RADVISION, visit www.radvision.com.

This press release contains forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the industry, changes in demand for products, the timing and amount or cancellation of orders and other risks detailed from time to time in RADVISION’s filings with the Securities Exchange Commission, including RADVISION’s Form 20-F Annual Report. These documents contain and identify other important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements. Stockholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. We undertake no obligation to update publicly or revise any forward-looking statement.

Source: RADVISION