Industry experts share insight on using the FUEL methodology in the lead-to-sales conversion process

DENVER (March 15, 2011) – ReadyTalk, a leader in integrated audio and web conferencing and webinar services, is partnering with MarketingSherpa, to host a free webinar covering B2B marketing tactics and the results of an in-depth study of more than 900 B2B marketers to learn what’s working and what’s not working in B2B marketing. Industry experts from HubSpot and MarketingSherpa will discuss:

• Lead generation and nurturing tactics
• Messaging strategy and content creation for mapping to buyer personas
• Using the FUEL methodology in the lead generation to sales conversion process
• Webinars as a content vehicle and demand generation tool

How to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion takes place on Thursday, March 17 at 2 p.m. ET (11 a.m. PT). The webinar is free to attend but requires advanced registration at: http://bit.ly/hDtqTt.

“Between improving lead quality, managing complex sales and meeting the needs of sales teams, it can be difficult for B2B marketers to determine where valuable time and resources should be spent,” said Jen Doyle, senior research analyst at MarketingSherpa, who will be presenting on the webinar. “This webinar is designed to guide marketers past growing challenges and introduce them to the FUEL methodology.”

The FUEL methodology for B2B Marketing was recently developed by MarketingSherpa and is introduced in the 2011 B2B Marketing Advanced Practices Handbook. The FUEL methodology is a comprehensive, step-by-step process that addresses the challenges that are most pertinent to today’s organizations and propel results for years to come.

As a senior research analyst at MarketingSherpa, Doyle covers B2B marketing, social media and search engine marketing. She is the lead author of the 2011 B2B Marketing Benchmark Report. Joining her as a co-presenter is Kirsten Knipp, who is director of product evangelism at HubSpot, an internet marketing software company. Knipp manages how HubSpot spreads the word about the value of HubSpot software via content, customer case studies and webinars, social media, analyst and blogger interaction.

For registrants who want to follow the webinar discussion on Twitter, #SherpaWebinar will be used. A recording of the webinar will be available following the event. Additionally, all registrants will also receive a $100 discount on the B2B Advanced Marketing Practices Handbook when purchased by March 31.

Visit www.readytalk.com or follow us on Twitter, @RTWebSem, for more information on this and other upcoming webinars.

About ReadyTalk

Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars. ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You’ll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.

Source: ReadyTalk

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