ICC London ExCeL, the international convention centre, has selected Cisco to help it deliver the ‘Ultimate Venue Experience’ for exhibitors and delegates. A network based on Cisco technology will allow the centre to offer innovative collaboration services to help exhibitors extend audience reach, improve the quality of interactions with attendees, and increase the return on their investment in events.

ICC London ExCeL is working with Cisco to offer a new experience for exhibitors and delegates. Using the network as the platform, ICC London ExCeL will be able to offer new ‘on-site’ and ‘virtual’ services to planners, such as video collaboration, web conferencing and digital signage. These services will help improve the quality of interactions with delegates and increase revenue streams by expanding the audience beyond those who can only attend in person.

ICC London ExCeL has deployed a venue-wide network with Cisco Catalyst 6500 Series Switches, which support data, wireless local area network, voice over Internet Protocol and IPTV services. The network also supports high-definition video and mobility.

Advanced network-based technologies help improve the experience for delegates as well as increase or determine the value of events for exhibitors. For example, collaboration solutions like Cisco TelePresence give conference organisers the ability to invite speakers from anywhere in the world without their needing to attend physically.

Over the last three years Cisco has accelerated the transformation of its internal and external events through the use of network-based technologies. This has extended the reach and lifespan of events, reduced logistical overheads, and enabled increased access to speakers from across the globe.