In the aftermath of the Icelandic ash cloud disruption, companies are starting to realize the need for web conferencing products as a means of communication with their people under any conditions. Video Conferencing technology companies such as Cisco Systems Inc, Polycom Inc, Logitech International SA and a new Norwegian tech start-up named Videoworks are banking on this latest lesson to complement and boost their marketing efforts. Already there has been an increased interest in telepresence products in Europe since then.

Even without the air traffic problems, the market for advanced video conferencing already has good growth potential and there has been a huge spike in usage recently. Business travelers everywhere may have to get ready for increased face time out of office when web conferencing gains more momentum.