Vidyo Goes Off To College

We recently learned that Citrix would be investing training- and education-related products, and that the corporate-education market will be burgeoning by 2014 at $1.6 billion. Well another videoconferencing facilitator, Vidyo, is banking on the profitability of another kind of education, and is taking their product to college campuses.

Last week, the New Jersey based company announced VidyoCampus: high-definition videoconferencing for university settings.  Vidyo made waves earlier this year when they released their cost-effective room systems—the endpoints start at $6,995 and the entire investment adds up to about $25,000 – $30,000)—and as their videoconferencing technology is based on lightweight software clients, it can be delivered through an outside service provider and is all the more convenient. Vidyo’s technology also allows for multipoint conferencing and doesn’t require the latest technology.

A big part of the reason Vidyo has garnered so much attention is that their price points portend the commercialization of videoconferencing systems, and this new move to target colleges makes them even more accessible. University users can use Vidyo services without making any capital investment—instead, they’ll buy site licenses based on the number of enrolled students. Northwestern University is an early adopter, and can use the systems in classrooms across campus.

The system is noted to have particular benefits for medial campuses, as remote controlled endpoints can allow easy viewing of medical procedures, and Northwestern’s IT Director at the their surgery department conjectures the system could help in fighting epidemics by allowing doctors to easily reach out to their colleagues at the Centers for Disease Control.

The cheapest license for VidyoCampus is $50,000 for a campus with 5,000 students, so there’s a pretty penny to be made here. It’s really interesting that Vidyo has taken the educational properties of videoconferencing and applied them beyond the richest—i.e. corporate—markets.

 
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