Turning Audio and Web Conferences into Podcasts, Users Subscribe, Then Watch and Listen on the Go

DENVER, CO., October 31, 2007 – ReadyTalk, recently ranked number 102 on Deloitte’s 2007 Technology Fast 500 and 3rd on their Technology Fast 50 in Colorado, has introduced an easy-to-use podcasting tool for businesses. Customers can now easily record conferences, edit the recordings and distribute these web and audio recordings as podcasts. This service is unique from other providers because both the audio and visual content can be downloaded to a laptop, iPod or any other device that supports MP3 or MP4 playback. With one click employees, customers or partners can subscribe to a podcast and watch conference content anytime and anywhere. It’s a great way for businesses to increase their marketing reach and make sure everyone in their company stays connected. Best of all, this podcasting tool is free to ReadyTalk’s customers.

First to market with this powerful platform, ReadyTalk already has clients giving it high praise. Courtney Milliken, a Franchise Development Manager with PRstore shares, “This allows us to reach out to prospects in a much greater, broader way.” Milliken highlights the fact that they can affordably and easily conduct trainings, make announcements and roll out new products. She adds, “The visual component is really important. Just having audio is sometimes limiting, you just can see what someone is talking about.” With stores all over the country, Milliken believes support is what helps businesses thrive. “We constantly need to be in touch with franchise owners and having such a portable product is a great way to make sure everyone’s connected and getting all the latest information to help them run their businesses successfully.”

For some companies, it’s not a matter of if they need to start using podcasting, but when. While companies try to maintain a competitive edge, they look to technology to give them a leg up. Industry PR giant Edelman released a survey of businesses which showed a surprising 35% of companies using podcasts, while Marketing Sherpa’s Business Technology Buyers Survey cited 78% of business technology buyers have listened to technology-related podcasts more than once. In addition, the common mantra in business is ” save time, save money”, and early-adopters of ReadyTalk’s podcasting solution will see the immediate savings in both areas when deploying the technology – they’ll be presenting to their sales teams, clients and potential investors and issuing press releases, all from a desktop or laptop, directly to their targets in every corner of the world.

Helping clients connect better with their employees and their customers, ReadyTalk’s podcasting tool allows for more effective communication, no matter the size or location of a business. Want to experience how your business can benefit from podcasting? Watch ReadyTalk’s web seminar on how to extend your company’s reach with podcasting or visit ReadyTalk’s podcasting site to learn how you can easily create your own podcast series.

About ReadyTalk
ReadyTalk delivers audio and web conferencing services that empower its customers to conduct web seminars, hold training sessions, work remotely and grow their organizations through lead generation and efficient communication. ReadyTalk knows that it takes more than great technology to execute successful online events. Through technology and personal service, ReadyTalk guides its customers through the entire process of conducting a large web seminar. ReadyTalk’s mission is to create solutions that are simple and easy to use so that everyone can participate, regardless of computer savvy, work location or choice of platform.

ReadyTalk was founded in 2000 and is headquartered in Denver, Colorado. The company works hard to build a community of loyal customers through its passion to create innovative and useful technology and through its sincere commitment to customers’ success. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.