Easy, Inexpensive Web Conferencing and Sales Tool from Citrix Online Gives Every Business the Ability to Offer Dynamic Online Presentations

Small businesses that need to attract widely dispersed customers now have an easy and affordable online alternative: Citrix® GoToWebinar™ by Citrix Online, a division of Citrix Systems, Inc. (Nasdaq: CTXS).

With only an Internet connection – and no training – GoToWebinar gives even the smallest organizations the ability to present online events with the same sophistication and impact as companies in the Fortune 500. The benefits include reduced sales cycles, increased customer satisfaction, money and time saved, and the ability to get back to core business activities more quickly.

MarketSharp, a small software and services provider to the home remodeling industry, turned to GoToWebinar when they needed a way to reach more customers and reduce the costs of training. “I always thought these tools were complicated and expensive,” said Tim Musch, founder and director of business development at MarketSharp. “Then I heard about GoToWebinar ‘all you can reach’ pricing, making it simple to reach hundreds of people at once without any training. With GoToWebinar, we slashed our cost-per-sale by 50 to 75 percent and reduced customer turnover.”

GoToWebinar is the first do-it-yourself Web conferencing solution for delivering presentations of up to 1,000 attendees per session. The on-demand service provides powerful interactive tools that engage audiences and enable presenters to gather feedback and receive questions in real time. GoToWebinar also gives presenters the ability to “see” if the audience is paying attention. This enables presenters to quickly engage the audience with online polls, or pick up the pace and change content, making their presentations more effective.

“No small business has extra time or money to waste, so being able to reach their audience with online presentations that really work is a significant competitive advantage,” said Mike Mansbach, vice president of product marketing at Citrix Online. “Small businesses can derive proportionately larger gains from tools like this because when you’re small every dollar and every hour count for more. These tools are ready for prime time.”

GoToWebinar presentations:
•Can be archived for 24/7 access, so remote attendees can easily go back over something they missed or new customers can teach themselves
•Take attendees seconds to set up
•Do not charge presenters for attendee minutes, unlike competing products
•Are available to presenters for an “All You Can Reach” flat monthly fee
•Reduce costs and time for travel, marketing, sales, and training
•Provide the highest level of security

After a GoToWebinar session, Citrix® GoToMeeting™ can be used for follow up with smaller groups or individual users to reinforce training or close sales. GoToMeeting gives organizations the flexibility to conduct small online meetings while GoToWebinar provides large-scale events.

“I used to cringe when I heard the phrase ‘Web conferencing,’ whether I had to attend one or present one,” said Musch. “But with GoToWebinar it’s easy, affordable and the folks who attend my meetings love the convenience.”

“Easy Web conferencing services that provide small and mid sized businesses with the added flexibility to obtain new business and streamline operations are at a competitive advantage,” said Laurie McCabe, Vice President for SMB Insights and Business Solutions at Access Markets International (AMI) Partners, Inc. “Along with a simple approach that encourages everyday use, online collaboration services with affordable pricing will likely differentiate themselves in this market.”

For more information on GoToWebinar and GoToMeeting, view the “How To Deliver More Interactive Demonstrations” Webinar by visiting: https://www.gotomeeting.com/s/Demo.

About Citrix GoToWebinar
Citrix GoToWebinar is the first do-it-yourself webinar solution so simple to use that anyone can conduct online events from their PC for sales, marketing and training purposes. “All You Can Reach™” licensing includes planning, presentation and reporting functions for one flat fee with no hidden charges, bringing online events within reach of any size business. The user-friendly feature set supports up to 1,000 attendees per event. Designed specifically for webinars and larger online events, GoToWebinar combines ease-of-use performance with advanced security and industry standard encryption for maximum privacy and data protection.

About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2005 was $909M.