Innovation Powered by Customer Centricity: Citrix Online Joins Industry Leaders in the Challenge at Software 2007

SANTA BARBARA, CA May 10, 2007

Simpler, Better Real-time Collaboration with the Customer is Changing the Way Business Powers Innovation

“Beyond a delivery platform, what are innovators and traditional software companies doing to maximize the new on-demand capacities of the Web to put the customer at the heart of every business and technology decision?” challenged Mike Mansbach, vice president of product marketing and business development of Citrix Online, a division of Citrix Systems, Inc. (Nasdaq: CTXS).

“Is it the software, the model, or the next-generation of service capabilities the customer wants to buy?” asked Mikael Blaisdell, customer service and contact center expert at consulting firm MB&A, Inc. “Does the delivery model or the vehicle such as ‘software’ matter to the customer? What is the impact of real-time collaboration between the customer and the service provider?”

Ultimately it’s simple to use and deploy capabilities that enable business to engage with customers online in real time as never before possible that make the biggest impact on innovation and customer centricity agreed industry leaders at the Software 2007 forum.

According to Anthony King, CIO and vice president at Ventana Medical Systems, Inc., simpler, better approaches to real-time access and collaboration are essential for boosting productivity for employees, partners and clients. “By using real-time collaboration services, such as Citrix GoToAssist, Citrix GoToMyPC or Citrix GoToMeeting from Citrix Online, we’ve been able to innovate and accelerate our business with superior results in the medical device industry as never before possible,” said King. With the emerging trend of tele-pathology, and the tangible benefits of remote support, our customers are starting to expect a higher level of product and service value that the SaaS model provides.

“SaaS enables an unprecedented service relationship with the customer,” added Mansbach. “SaaS is about delivering the value of business and consumer functionality to our customers. This new way of organizing around the customer allows us a truly unique partnership for innovation that counts.”

For free trials and further information about Citrix® GoToMyPC® remote desktop access, please visit, at: http://www.gotomypc.com; remote support solution, Citrix® GoToAssist®: http://www.gotoassist.com; online meeting service, Citrix® GoToMeeting®: http://www.gotomeeting.com; and online event service, Citrix® GoToWebinar™: http://www.gotowebinar.com.

About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2006 was $1.1 billion.

 
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