Genius.com to Deliver SalesGenius for New WebEx Connect
Software-as-a-Service Platform Unifies On-Premises and On-Demand Solutions to Create Intelligent “Mashup” Applications for Knowledge Workers
SAN MATEO and SANTA CLARA, Calif., September 26, 2006—Genius.com, the leading on demand provider of real-time 1-1 marketing solutions for sales and marketing professionals and WebEx (Nasdaq: WEBX), the leading provider of software-as-a-service (SaaS) applications for collaborative business on the web, today announced that SalesGenius will be available via the new WebEx Connect application grid. SalesGenius gives WebEx users access to the first web service that lets sales and marketing professionals instantly qualify prospects by tracking individual e-mail opens and visits to corporate web sites, without any programming or IT involvement.
SalesGenius for WebEx Connect will let sales and marketing professionals track responses to their e-mails and view prospect visits to their company web sites in real time and allow them to then instantly launch web meetings for those prospects. SalesGenius users can see instantly which prospects are most interested, and what they are most interested in via the Genius Tracker™, an instant messenger-like client that alerts users to prospect e-mail opens and web site visits. With SalesGenius for WebEx Connect, users will be able to leverage that immediate insight to instantly connect with customers via a live WebEx Meeting, all from the same interface.
“SalesGenius for WebEx Connect is a boon for sales professionals who understand the need to have a vast arsenal of communication tools available to reach customers when they are actively in the buying process,” said David Thompson, CEO of Genius.com Inc. “With SalesGenius, WebEx users can immediately qualify and connect with prospects as they are visiting their corporate websites, offer a product demo or online meeting on the spot and further engage with the prospect—ultimately leading to more focused sales efforts and shorter sales cycles.”
SalesGenius is one of the many on-demand enterprise applications users will be able to access through their personal WebEx Connect workspace and the WebEx Connect grid of partner applications. WebEx Connect is the first application platform specifically designed for collaboration and application integration. WebEx Connect will allow users to integrate data from multiple applications and create a collaborative workspace custom designed for their particular workflow and business process. By leveraging open Web 2.0 protocols and collaborative WebEx connector APIs, WebEx Connect will make it easy for developers to adapt existing applications to the platform or create new composite applications.
“SalesGenius is a welcome addition to the WebEx Connect platform, augmenting our users’ ability to reach prospects and customers anytime, anywhere,” said Subrah Iyar, chairman and CEO, of WebEx. “Partnering with SalesGenius means that WebEx users will be empowered with instant insight about their customers’ activities to more effectively connect and collaborate with them through WebEx applications.”
About Genius.com Incorporated™
Genius.com, creator of SalesGenius, is the leading on-demand provider of real-time 1-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate websites. SalesGenius instantly delivers individual web visit and e-mail open data directly to frontline sales professionals so they can offer informed, personalized customer service and close more deals, more quickly.
Genius™ solutions allow sales and marketing professionals to instantly qualify prospects, determine the success of marketing initiatives, and personalize customer service, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Genius.com Incorporated is a privately held company, funded by Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Genius.com Incorporated visit http://web.archive.org/web/20061128233254/http://www.genius.com/ or e-mail firstname.lastname@example.org.
About WebEx Communications
WebEx Communications, Inc., is the global leader in software-as-a-service (SaaS) applications for collaborative business on the web. These software-as-a-service (SaaS) applications enhance high-touch business processes, such as sales and training, with efficient web-touch interactions. WebEx delivers its range of applications over the WebEx MediaTone Network, a global network specifically designed for on-demand applications. WebEx is based in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit http://web.archive.org/web/20061128233254/http://www.webex.com/ for more information.