Demand for Simple Online Collaboration Services Drives Strong Growth for Citrix GoToMeeting, GoToWebinar and GoToAssist
‘Simpler is Better’ Approach Is Pivotal in Taking Collaboration to the Mainstream
LAS VEGAS – October 22, 2007 – A groundswell of demand by high-growth companies and professionals for simple to use online collaboration solutions is giving Citrix Online, a division of Citrix Systems, Inc. (Nasdaq:CTXS), a strong growth lead over its competitors. Newcomers to Web conferencing and collaboration as well as experienced users are turning to Citrix Online’s software-as–a-service (SaaS) offerings – Citrix® GoToMeeting®, Citrix® GoToWebinar™ and Citrix® GoToAssist® – as the simplest and most effective way to conduct sales demos and generate leads, deliver on-demand training and Webinars, and provide instant support services.
According to Roopam Jain, principal analyst at Frost and Sullivan, in 2006 Citrix Online’s Web conferencing and collaboration services grew 10 times faster than the growth reported from other category market leaders, making it a top-three Web conferencing SaaS provider. This rapid growth is playing a pivotal role in taking the entire online collaboration sector to the mainstream.
“A key player in the web conferencing SaaS market is Citrix Online,” said Jain. “Its solid execution, along with strong marketing efforts, have raised awareness and adoption – not just for its GoToMeeting and GoToWebinar services – but for the entire web conferencing category. In 2006 Citrix Online rose in market share standings to become the number three vendor in the web conferencing services market, making it a serious contender to market leaders WebEx and Microsoft. Citrix Online’s core strengths of ease of use and simple pricing have appealed to the SMB sector. Designed on the “simpler is better” concept, GoToMeeting and GoToWebinar offer a user friendly interface and robust feature set. ” 1
Reporting more than 43 percent year-over-year growth in the second quarter, Citrix Online has won the loyalty of its customers by making it easy to implement, use and benefit from its innovative SaaS offerings. 2 For example, in a recent survey by Wainhouse Research, GoToMeeting was cited by end users as offering the best overall customer experience, best overall ease of use and greatest simplicity in starting all types of online meetings. 3 “Businesses of different sizes and from diverse industries are all realizing the benefits and simplicity of today’s best-of-breed web conferencing and collaboration solutions, such as GoToMeeting,” commented Andy Nilssen, senior analyst and partner at Wainhouse Research. “These findings reinforce the fact that online meeting services can enable virtually anyone to cost-effectively accelerate their business and be more productive with just a few clicks of the mouse.”
Citrix Online’s solutions provide a superior customer experience across the board, whether the goal is increasing sales by making it easy to reach more prospects with online meetings, or reaching large audiences without expensive travel using Web events. This experience features simplicity, ease of use and excellent performance. For example, the signature simplicity of Citrix Online’s solutions allows customers such as MarketSharp, a leading provider of software and services for the home remodeling industry, to conduct sales online and educate customers from a distance. “The ‘GoTo’ family of collaboration services, including GoToMeeting and GoToWebinar, makes it very efficient for us to get our message out to hundreds of people at once,” said Tim Musch, founder and director of business development at Marketsharp. “Our sales efforts now extend nationwide—we do more, travel less and offer superior quality services to our customers as a result.”
“Every minute counts for businesses and entrepreneurs that want to focus on accelerating growth,” said Brett Caine, general manager of Citrix Online. “This is why Citrix Online makes it as simple as possible for customers to benefit from online collaboration services to solve their most pressing business challenges. And by helping our customers maximize their efficiency, we can help them save valuable time, serve more clients and drive top-line growth.”
For further information on Citrix Online collaboration services, visit GoToMeeting: www.gotomeeting.com; online event service, GoToWebinar: www.gotowebinar.com, remote technical support, GoToAssist: www.gotoassist.com and remote desktop access service, GoToMyPC: www.gotomypc.com.
1 Frost and Sullivan: North American Web Conferencing Services and Software Market: Emerging Opportunities in Market Moving Toward Mass Collaboration, Doc # N183-64, August 2007
2 Citrix Online contributed $56 million of revenue, up 43 percent of revenue in the first half of 2007, up more than 43 percent year over year.
3 Wainhouse Research: WebMetrics 1H 2007, Doc #RE-WM07-H1, June 2007
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 200,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 99% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2006 was $1.1 billion.