Citrix GoToMeeting Helps Small Businesses Do More, Travel Less

SANTA BARBARA, CA June 12, 2007

Online Services are Changing the Way People Meet – and Compete

For many businesspeople, travel is an unavoidable part of their work. Meetings with customers and colleagues located in different parts of the country – or the world – often keeps their business alive. But traveling requires time and money, and for small businesses, both of these are always in short supply.

Today, many small businesses are discovering simple technology tools that solve the problem of finding the time and money to conduct essential meetings in far-flung locations. The solution is online conferencing applications delivered over the Internet as “software-as-a-service” for a low monthly subscription fee.

Preston Smith owns Business Information Services, LLC, a firm that provides demographic and financial analyses to school districts across the Midwest. He began researching online meeting, conferencing and collaboration tools, searching for a product that was fast, easy to use and completely secure. Ultimately, he selected Citrix® GoToMeeting®. Since Smith started using GoToMeeting, he has cut down significantly on time spent on the road. “I went from driving five hours for a 20-minute sales presentation to doing multiple presentations in one day,” said Preston. “GoToMeeting helped me double my sales last year, and it looks like I’ll double that in 2007.”

Chris Pareja is the founder of B2B Power Exchange, a California-based networking organization that facilitates the exchange of business information and lead sharing among its members. B2B Power Exchange originated with local breakfast meetings, but Pareja soon realized the potential of GoToMeeting to help members connect, collaborate, and exchange business opportunities on a national basis. He incorporated GoToMeeting directly into the B2B Power Exchange business model.

“The GoToMeeting platform helped us expand our exposure in a matter of months instead of years,” said Pareja. “Members throughout North America are able to showcase their businesses audibly and visually with partners in other parts of the country. There was no possible way to do that when we were operating solely with the breakfast meeting format. Now, people can connect with others wherever they’re located, without traveling beyond their own doorsteps.”

Using services like GoToMeeting, a small business can gain a competitive edge with any size competitor, projecting a “larger than life” image. People employed in sales, training, marketing and professional services can “show and tell” with prospects, clients and colleagues without installing costly software or hardware. Even SOHO (Small Office/Home Office) businesses can offer online seminars, training, workshops and demonstrations – for less than the cost of a month of mobile phone usage.

Citrix Online designs additional solutions with small businesses in mind, including Citrix® GoToWebinar™, which allows a host to deliver live presentations over the Internet to up to 1,000 participants.

“At one time, webinars were expensive, complicated events that only large, technically savvy companies could afford,” said Mike Mansbach, vice president, product marketing and business development for Citrix Online, a division of Citrix Systems, Inc. “Last year, Citrix Online introduced GoToWebinar, an option for small businesses that lets them appear as professional as the big players, but without the complex functionality that small businesses don’t need – nor want to pay extra for. For small businesses, simpler is better, and that’s how we design our products.”

Today’s software-as-a-service solutions like GoToMeeting and GoToWebinar offer a promise-come-true for small and midsize businesses. At last, smaller businesses have gained easy, secure, low-cost access to sophisticated tools and applications, as well as an entrée into the global marketplace. These solutions are leveling the playing field, to help small businesses grow and compete as never before possible.

About GoToMeeting
Citrix® GoToMeeting®, the fastest-growing online meeting and collaboration solution, is an easy-to-use, secure, cost-effective and fast way to meet, conduct trainings, demonstrate products and collaborate online. Anyone with a PC and an Internet connection can host, attend and participate within seconds–without training. The service offers flat-fee All You Can Meet® licensing for any number of meetings of any length.
For a free trial, go to www.gotomeeting.com.

About GoToWebinar
Citrix® GoToWebinar™ is the first do-it-yourself Webinar solution so simple to use that anyone can conduct online events from their PC for sales, marketing and training purposes. All You Can Reach™ licensing includes planning, presentation and reporting functions for one flat fee with no hidden charges, bringing online events within reach of any size business. The user-friendly feature set supports up to 1,000 attendees per event. Designed specifically for Webinars and larger online events, GoToWebinar combines ease-of-use performance with advanced security and industry standard encryption for maximum privacy and data protection. For a free trial, go to www.gotowebinar.com.

About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2006 was $1.1 billion.

 
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